C.M. Module 4 (Part 2)
Certified Member (2025)
In this episode of Certified Member, I dive into the second part of Module 4, exploring the critical role of economic impact studies for airports. We discuss how these studies can enhance community relations by quantifying the economic and transportation benefits derived from local airports. From direct impacts like airport employment and business operations to indirect benefits, such as patron spending in the community, we examine how airports can leverage these insights for better planning and advocacy. Additionally, I highlight the significance of effective airport marketing strategies in attracting airlines and fostering positive community perceptions. Join me as we unpack these essential components of airport management and development.
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